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When a prospective purchaser asks about the racial demographics of a neighborhood, the most appropriate action for the salesperson is to refer them to an appropriate agency, such as the public schools administration or a similar entity. This approach adheres to fair housing laws, which prohibit discrimination and promote equal housing opportunities.

By directing the prospective buyer to an official source, the salesperson ensures that the information is accurate, up-to-date, and presented in a way that complies with legal requirements. Also, this method helps to eliminate the potential for bias, as the agency will provide data without personal opinions influencing the presentation of that information.

Providing demographic information directly or sharing personal knowledge could lead to misunderstandings or unintentional discrimination. Furthermore, encouraging the purchaser to visit the neighborhood, while it may be beneficial for them to experience the area firsthand, does not directly address their inquiry about demographic data and may not fulfill their specific need for that information. By referring them to a credible source, the salesperson maintains professionalism and integrity in their practice.